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	<title>Comments on: What is a PURL?</title>
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	<link>http://www.365webapplications.com/2009/12/15/what-is-a-purl/</link>
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		<title>By: Jason</title>
		<link>http://www.365webapplications.com/2009/12/15/what-is-a-purl/comment-page-1/#comment-263</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Thu, 17 Dec 2009 05:06:07 +0000</pubDate>
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		<description>Thanks Marty for adding that use.  I&#039;m seeing non-profits take this approach to provide customized requests for contributions.</description>
		<content:encoded><![CDATA[<p>Thanks Marty for adding that use.  I&#8217;m seeing non-profits take this approach to provide customized requests for contributions.</p>
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		<title>By: Marty Thomas</title>
		<link>http://www.365webapplications.com/2009/12/15/what-is-a-purl/comment-page-1/#comment-262</link>
		<dc:creator>Marty Thomas</dc:creator>
		<pubDate>Wed, 16 Dec 2009 16:27:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.365webapplications.com/?p=724#comment-262</guid>
		<description>Your missing one of the most common uses of PURLs by marketing teams - the use of the recipients name in the URL.  For example a PURL would be yoursite.com/Jim.Smith.  And when Jim visits his PURL it will both track that he has visited, and it will display information specific to Jim.  A great way for marketers to track their marketing and increase response rates.  Check out http://purlem.com for more info.</description>
		<content:encoded><![CDATA[<p>Your missing one of the most common uses of PURLs by marketing teams &#8211; the use of the recipients name in the URL.  For example a PURL would be yoursite.com/Jim.Smith.  And when Jim visits his PURL it will both track that he has visited, and it will display information specific to Jim.  A great way for marketers to track their marketing and increase response rates.  Check out <a href="http://purlem.com" rel="nofollow">http://purlem.com</a> for more info.</p>
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