- WordCamp NOLA
Audience- What is your presence
- personal
- professional
- artificial
- Goal for blog
- Who would you aspire to be?
- If your blog could take 3 blogs to dinner, who would they be?
- Where do you see your blog in 3 mo, 6 mo, year?
- Measure of success
- Metrics & Analytics
- Google Analytics
- Crazy Egg
- SEO
- Increasing
- Develop Your Voice
- Facilitate Offline Experiences
- Online Personality
- Keep your own
- Look & Feel
- Keep the main message above the fold
- Use media
- Regular Features
- Pick topics daily
- Take a look at a paper for ideas
- Post,post,post
- not purfect
- post early, post often
- linkback
- educate, engage, entertain
- make em laugh, think, mad
- Constancy
- Make personal emails to invite to blog
- Letting people know what to expect
- Social Media
- Find specific social media to your target audience
- Use
- Reserve your name, your business, your blog
- 60% first time traffic from twitter
- ToMogul
- Use widgets to connect outlets
- Resources
- Trend - Intelligence Report, PSFK
- Music
- Travel
- Gridskipper, The Cool Hunter
- Real Estate
- Philantrhopy
- Beth Kanter, Tactical Philanthropy, Philanthropy 2173
- Bookmark
- Marketing
- Best day
- Tuesday - 2pm local time
- Thursday
- Sloane
- @sloane
- causemopolitian.com
Social Media- Creative Commons
- markup
- hcard, vcard, operator plugin
- Social Graph API
- xfn
- ID
- Big 3
- Inside the wall, closed environment
- Friendster, Facebook, MySpace
- Where are they going, look at realesestate
- emerging
- getglue
- times people
- StockTwits
- MyBlogLog
- ChartBeat
- lookery
- rpx
- Social means
- Intrasite
- Within networks
- The Web
- Share & Prosper
- Pointers
- BuddyPress
- PeoplePods
- DiSo Project
- Building Blocks
- Who am I
- Who I know
- What's going on
- OpenStack
- ID
- MetaData
- Authentication/ACL
- Attribs/Contacts
- MashUps
- Dopplr
- Facebook Connect
- Seesmic Comments
- Sphere
- Build great URL
- Trends
- Remove accounts
- use existing
- Google #1
- Facebook
- Yahoo
- OpenID
- MySpace
- AOL
- Agrigator
- ActivityStream
- On your site
- Visibility
- Object as main focus of network
Design- Wordpress as a canvas
- Wordpress.tv
- Theme Evolution
- Development based on other's themes
- grid view using flash
- i love typography
- creatinginspiration.net
- zeldman.com
- thehorizontalway.com
- magazine style
- handheld
- command line
- admin
- fluency 2
- 2.7
- MarsEdit
- TextMate
- easier install of themes
- New Default Theme - Goal
- Photo blogging theme
- Site as online business card
- ArtDirection Plugin
- Theme Frameworks
- barebones
- allows for updates w/o breaking urs
- Hybrid example
- Plugins allow for customization/hacking
- Activity Stream
- Twitter Plugin
- Flickr as Gallery
- Look for greatest stars
- Ecommerce
- Big cartel
- wp-ecommerce
- Foxy Cart
- Markdown
- Panel
- David Link
- Ron Domingue
- Matt Thomas
NOLA Social Strategy- Transparency
- Business
- Conversation
- Where do you draw the line
- Don't moderate your comments, let them comment at your site
- Be authentic/no BS
- Define what you stand for
- Issues
- Companies often speak at people, don't listen
- Keep focus
- Self policing / terms of service
- Failure is a reality
- Scared about protecting brand
- tweeting your own horn vs. content
- Success Stories
- Direct TV
- Marti Gras Experment
- helpmybrand.com
- people love content
- Goals
- Add value
- Solve problems
- Create relationships
- Don't stalk you customers
- Adding followers
- Alter brand perception
- Make your name into a verb
- Establish relationships with experts in your field
- Earn attention
- Ideas
- Twitter search your company
- Twitter search your market
- Get out there on proving columns on bigger blogs/news
- Social networking as new SEO
- Interlock networks - post once, publish everywhere
- crosslink
- not in one centralized manor
- choose wisely, know your audience
- Tools
Key Note (Ben Huh) 
- Goals
- Make people laugh for 5 minutes.
- Focus on 1 simple thing
- keep it honest, stupid
- need
- discipline
- right
- invest
- consistancy
- Build a great reputation
- Insights
- world malleable during times of chaos/change
- shape world to match your vision
- make your own reality
- More people+knowledge+content=Value down
- balance change from creator to filtererers
- Google
- revolution will not be televised
- Craigslist
- admire complexity but reward simplicity
- Complexity has inverse effect on ability to scale
- make it easy to leave vendors
- make competition happen
- redudancy
- Users join, knowing they can leave easliy
- Primary source of information email
- Add features to allow others to share
- Mr. Potato Head
- if it breaks, it'll be ugly - no one dies
- if you add it, it'll still be ugly - but everyone lives
- 90% core, 10% overhead
- skype
- Google Docs
- gmail
- sublet office space
- 10% - 0%
- must except paradigm shift
- keep same # of people, increase productivity
- Knifepointing
- Simplify what it is about
- must describe in split second
- ex. picturesunreleated
- users tell the story different than you
- http://benhuh.com/ichc-wcnola.pdf
NOLA Media- Type
- Nitch Markets
- Monthly
- African American
- City Business
- Gambit Paper
- Citizen Journalist
- Channels
- Direct Marketing
- Twitter
- Website
- Print
- Human Beings
- Community Outreach
- Ideas
- Convert work for business and monatize
- Document change
- Go out and look at things
- Ethics challenges
- Who is the audience?
- Types of bloggers
- Communicator
- Community builders
- You can loose business by blogging
- Revenue Streams
- Ads (not great)
- Outreach programs
- Government
- things you care about
- Partnerships
- Sell to your audience what they already buy
- Get people together
- Panel
- Blake Haney
- Greg Larose
- Anthony Patton
- Kevin Allman
- Karen Gadbois
- Revenue Models
The Next Generation- millennials - Justin Shields
- 1980-1999
- mr. rogers
- points
- family
- helicopter parents
- not melting pot/salad bowl
- grew up on social networking
- know money
- work-life balance
- trust is a must
- be yourself
- we are real people
- project based reality - not 9-5
- Creativity Above All - Ben Reece
- Find personal vision/inspiration
- two things
- find your passion
- prioritize
- milk based carbinated beverage