WordCamp NOLA 2

WordCamp NOLA 2
- Wordpress for CMS
  - Mark Juno
  - Tips
    - Filter for category
    - Gallery Plugin
    - Use tags for categorization of images/links
    - If a good plugin doesn't exist, integrate it
      - Cubecart
    - template per page
    - Functions
      - use category_in & category_not_in
      - wrap functions for clean extending of built in functions
      - use wp_page_list for nav
  - Plugins
    - Classy Body
      - <body class="<?= ClassyBody(); ?>"
    - sIFR
      - w3c compliant fancy text/images
      - alt. CUFÓN
    - PageMash
    - WordTube
  - Themes
    - Elegant Theme
    - Wordpress Extend/Themes
    - Theme Forest
    - Create your own
  - outside resources
    - OpenX - Ad Server
    - CubeCart
    - SlideShowPro
    - Wimpy Player
    - Net^2
- SEO for Wordpress
  - Goals
    - create the appearance of authority
    - optimize permalinks
      - settings
    - Canonicalization
      - one way to call one thing
        not index.php, www.site.com, site.com
        force in .htaccess
    - Head data
      - title
        push branding to the end
      - description
        for humans
      - keyword tags
        only for mispelings
    - Image Optimization
      - alt tag
      - context text
    - More tag
  - Steps
    - Keyword selection
    - Links
    - No Follow
      - proceed with caution
      - only for large sites
      - helps the search engines understand path to take
      - dates, categories, etc.
      - make sure at least 1 path remains to all content
    - Write good content
      - cheap
      - add pages for specific terms
    - Inbound rates
    - coding style
      - less important
      - content before nav.
    - real value - add site to wordpress.com
  - Why wordpress
    - Fast
      - Quick to deploy
      - Easy to manage
    - Functional
  - Plugins
    - Headspace SEO
      - alt. All-in-one
    - post teaser
    - Redirection
      - creates 301 redirect
    - Robots Meta
    - Simple copyright feeds
  - Challenges
    - Site Migration Issues
    - Duplicated Content
      - = SEO Death
    - Copyright
    - Hard Hat SEO Technique
      - Stay above ground
      - When in doubt, don't do it
      - If it works, keep doing it
  - Search Influence
    - Will Scott
  - top 5 tips
    - Google Keyword Tool
      - alt. wordtracker
    - Brainstorm/think like a user
      - conversions
    - Make sure words appear in content
    - Obtain both high and low quality links
      - real relationships
    - Keep on working on it
- Wordpress Showcase
  - 4 Criteria
  - Plugins
    - OpenInviter