What is a PURL?

Persistent Uniform Resource Locators or PURLs can take many forms. Typically software that I use like Wordpress has this functionality built in, but they call it by a different name Permalinks like the one for this article http://www.365webapplications.com/2009/12/15/what-is-a-purl, which you can see in your browser above. It is much more friendly than the database link http://www.365webapplications.com/?p=724. In SEO you want to sure you efforts don’t get lost over time, by using these in conjunction with search engine and human friendly names. Like http://www.365webapplications.com/category/review/, which regardless of the year would always show the latest reviews. Also archives would have similar forms like http://365webapplications.com/2009/10, meaning show all articles from October 2009.
Read more

Find and Keep Customers for Life

“Find and Keep Customers for Life,” was the byline for the 2009 Small Business Technology Summit, which I attended on Tuesday, Feb. 3. A number of industry leaders gave presentations on social media, search engine marketing, and web applications. The first presentation I attended was on Search Engine marketing by Network Solutions. Here are my notes and an awesome rap video that sums it up.
Read more