Persistent Uniform Resource Locators or PURLs can take many forms. Typically software that I use like WordPress has this functionality built in, but they call it by a different name Permalinks like the one for this article, which you can see in your browser above. It is much more friendly than the database link In SEO you want to sure you efforts don’t get lost over time, by using these in conjunction with search engine and human friendly names. Like, which regardless of the year would always show the latest reviews. Also archives would have similar forms like, meaning show all articles from October 2009.
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