Self promotion is getting other people to WANT to do your promotion for you. Peter Shankman personifies and lives this notion. He is well known for HARO, which has changed how media, individuals, and companies connect. His presentation at SXSW was powerful and mind changing, enough so that I’m promoting right now. It is about creating win-wins. These wins can also be good for the environment as Val Casey pointed out in her Keynote speech. So how do you do good and be that guy or that company that everyone talks about and make money? Read more